Twitter growth was immense over the past year, according to Nielsen. “Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009.”
Note this demographic surprise – Twitter isn’t a net.gen thing:
Twitterers (a.k.a. Tweeters) are not primarily teens or college students as you might expect. In fact, in February the largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience. We found that the majority of people visit Twitter.com while at work, with 62 percent of the combo unique audience accessing the site from work only versus 35 percent that accessed it from home only.
Some commentators are skeptical of Twitter’s appeal. One suggests that growth is due to early adopters, trend followers, and marketers, the combination of which falls short of mainstream adoption.
on March 23, 2009 at 11:29 am
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[...] Recall recent research showing Twitter use growing most rapidly with working adults. [...]