Keeping content away from Google

A major group of news media outlets is planning to block Google from indexing their content early in 2010.  The leading technologist for the News Corp., or the various Murdoch properties, announced this step as a way of trying to regain a funding stream.

[Jonathan Miller, News Corp's chief digital officer,] said that News Corporation, which owns The Times and The Sun newspapers in Britain, could survive both economically and audience-wise without the search giant driving traffic to its sites.

Some commentators suggest Murdoch should take his enterprises to Bing for indexing, winning some partnerships on that search engine, and outflanking Google.

(via Mashable)

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Posted on November 14, 2009 at 5:03 am by Bryan Alexander · Permalink
In: Communications · Tagged with: ,

One Response

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  1. Written by KC Brady
    on November 14, 2009 at 3:55 pm
    Reply · Permalink

    I didn’t know News Corp has any content to index.

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